Stop Being the Industry’s Best-Kept Secret.

The ultimate marketing playbook for mission-driven founders and solopreneurs to build authentic authority, attract dream clients, and scale impact - without the burnout.

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The Problem: The "Expertise Gap"

You are a master of your craft. You’re solving real problems and driving change. But there’s a gap:

Your LinkedIn is quiet.

Your website feels like a digital ghost town.

You’re "hustling" for clients instead of attracting them.

You have the impact, but you lack the visibility.

expert thinking about authority and impact

The Solution: Visibility is Your New Currency

Expertise alone isn't enough in 2026. To grow a sustainable business or a high-impact startup, you need to be known. The Authority Blueprint is more than a document. It’s a systemic, step-by-step engine built in Notion that transforms your knowledge into a magnetic personal brand.

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Inside the Playbook: What You Get

This journey is strategically designed to move you from internal clarity to market-wide visibility by blending systemic coaching with data-driven growth strategies. Follow these modules in sequence to transform your unique expertise into a magnetic, revenue-generating authority engine.

Module 1: The Resource Audit

Stop starting from zero. Use systemic coaching prompts to identify the social capital and unique strengths you already have.

Module 2: The Brand Compass

Define your "Sub-niche" and your "Thought Leadership Statement." Stop being everything to everyone.

Module 3: The Content Engine

Master the 70/20/10 Rule. Learn to write stories that resonate using the Hero’s Journey and Jobs to be Done frameworks.

Module 4: Influence & Networking

A TBD blueprint for building high-level connections that open doors to podcasts, stages, and partnerships.

Is This For You?

The Solopreneur

The Impact Startup

You want to position your services so you can charge what you're worth and live comfortably from your expertise.

You have a product and need to grow revenue by building founder-led authority and trust.

Goal: Attract "Dream Clients."

Goal: Predictable GTM and Visibility.

Our promise

This is a self-paced, interactive workbook. You aren't just reading; you are building. By the end of this journey, you won’t just have a "marketing plan"-you’ll have a visibility engine that works while you sleep. "Visibility isn't about being loud. It's about being known for making a difference."

FAQs

The answers to the most relevant questions

Do I need a paid Notion account to use this?

Not at all. The playbook works perfectly with a free Notion account - you simply duplicate the template into your own workspace and can start building your brand immediately.

I’m a complete beginner in marketing; is this too advanced for me?

The playbook is built with "Progressive Disclosure," meaning you only see what you need. Beginners can follow the foundational path (Modules 1–3), while advanced founders can skip ahead to the GTM and ROAS scaling strategies.

How much time does it take to complete the journey?

This is a self-paced workbook. The full implementation of the content engine and GTM strategy typically scales over 6 to 10 weeks.